This is our story…
Our business name and brand is based on a Vision from Revelation 22:2, which was prophesied, of a future tree, destined to surface in the desert at an appointed time, growing into a large tree, bearing fruit, twelve times a year, once each month, and its leaves were to be for the healing of the nations.
The seed of this future tree was blown around for many years, while the Vision transformed into a business idea, which eventually found a resting place in the form of The Learning Tree, in 2008. The environment was dry and not conducive to growth as there had been no rain for years. During this time, the business idea took form in the minds and hearts of the future business partners, which prepared them, for the appointed time to join forces in The Learning Tree.
Then the rain came, and in 2010 the seed (tree) started to grow, the tree surfaced, and the partners established the “Journey of Growth” as the Vision predicted.
All the partners bring together an astonishing wealth of more than 60 years of knowledge and experience, in various business operations as leaders, entrepreneurs, business owners and consultants, which made it possible to establish world-class processes, and systems to facilitate the “Journey of Growth” for both entrepreneurs and business leaders.
Our tree is the evergreen Cedar tree, which is well known for its exceptional growth capacity in extreme conditions, with a wide range of uses. It has a scent like no other and has been known to be a strong tree, that casts a large shadow. The Cedar tree is known to live over 1000 years, and they grace the Himalayas and Mediterranean mountains with their natural beauty.
The Learning Tree’s vision and mission are branded with the Cedar tree’s characteristics and structure in the following way:
The Roots are deeply rooted and are the true foundation of our business, representing our core values that sustain our business Vision and Mission.
The Tree Trunk
The Tree Trunk is based on our roots and represents our business systems & competence, supporting our customers in achieving their personal and business goals.
The Branches are firmly embedded into the trunk and represent our people, empowered to building long-lasting relationships with our partners and customers. The Leaves The Leaves are evergreen and represent our combined efforts of values, systems, and superior competence, to attract global customers and partners successfully to the shade of our Cedar Tree.
The Fruit is our superior value proposition, offering value-added solutions, and support to our customers and partners, to effectively deal with the challenges they face in this ever-changing world.
The Seed is the combined way of The Learning Tree, customers, and our partners, to reinvest in people to make the world a better place.
“On each side of the river was the TREE OF LIFE, which bears fruit twelve times a year, once each month, and its leaves are for the healing of the nations.” Revelation 22:2