Digital marketing at one-point was just a new and different way to market. It opened a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else.
It’s become an integral part of what a business is to its customers.
One of the main reasons why digital marketing is taking over traditional channels is the ability of Internet tools that interact with targeted audiences in real time. Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want.
It’s no longer enough to have a website or run some unfocused AdWords campaign. Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it.
The following 10 reasons will show you why the use of digital marketing is not only investment wise decision but also an effective marketing channel that can help you grow your business.
1 – People are reached where they spend their time & money
In 2018, the average Internet user has at least 7 social media accounts. That’s up from 3 just 5 years ago.
- 97% of US adults under 65 are on social media at least once a month and the vast majority are on it every day
- Although as many as 89% of customer messages are ignored by businesses
- 22% of the world population is on Facebook. 76% of Facebook users and 51% of Instagram users are on it every day.
- 30% of people on social media mention a specific brand when referring to milestones in their lives
- 57% of Millennial’s say that social media has made the ads they see more relevant to them.
- 48% of people say they made their last online purchase as the direct result of a Facebook ad.
2 – Digital marketing levels the playing field for small business
Gone are the days when business owners still welcome the notion that digital marketing is only for the likes of large corporations that have enough resources required to mount an online marketing campaign.
Digital marketing levels the playing field, providing SME’s the chance to compete against and attract their share of targeted traffic.
3 – It allows you to target your customers easily
One of the gifts that digital marketing has given us is the ability to dissect huge demographics. Shave them down into very targeted groups to get super-focused on a specific kind of person.
Social media advertising similarly allows you to narrow your target audience Use the data they’ve collected about their users. Tell Facebook, for example, to only show your ad to people with a very specific recent behaviour, interest or location.
4 – It allows you to scale your business & adapt
As with any marketing, there’s initial investment required to get traffic flowing. The importance of digital marketing for SME’s becomes clear when you see how easy it is to scale and adapt as your business grows.
You don’t have to go in and renegotiate an ad spot to keep the ad running. Your ad continues uninterrupted. As you continue to convert that traffic, you just increase your daily spend and revenues with it.
If you got a massive order in from a customer and need to scale back to avoid getting backlogged, it’s just as easy to do that. If something isn’t working in your marketing, you don’t have to wait for the ad contract to run out. You don’t have to start from scratch.
5 – It allows personalised emails for the best ROI
Email marketing has the highest ROI (Return on Investment) of any marketing method. It can get a whopping 3 800% return. That’s $38 in revenue for every $1 you spend. About 20% of companies are seeing an ROI of $70 to $1 spent.
As a small business, cost-effectiveness is your ultimate priority. You must be able to stretch those dollars as you grow your business. Every dollar you spend matters. You need to know it’s going to provide you an ROI.
6 – You can reach anyone, anytime, anywhere
According to research by IBM, mobile transactions are increasing at the lightning fast speed of 35% year on year. It’s not just the actual buying and selling happening on mobile.
People are increasingly using their mobile phones as a kind of augmented reality, while looking at reviews and product information while in your store. They may be ordering online or communicating with customer care en route.
7 – It is much more cost effective
Small businesses have very little resources and even capitalisation. Therefore, digital marketing provides them with a better and much more cost-effective marketing channel that delivers results. Reports highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods.
According to the 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them into digital online marketing tools and techniques.
8 – It helps generate better revenues
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms this in a study with, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.
With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business – opening their doors to better, larger and farther-reaching markets both locally and abroad.
9 – It engages targeted audiences easily
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact and engage with targeted audiences in real time. Above all, engagement in any form is what your customers expect to receive when interacting with your brand or business.
Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want. This vital information will steer you towards making the right set of next moves, because providing your customers with an even better experience, develop good relationships with them, while gaining their loyalty and trust that you will need when your business begins to grow.
10 – It builds brand reputation easily
The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer.
This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand. Therefore, your brand reputation will go viral as expected, further opening opportunities for reaching bigger markets and attain business growth.